Rapid Iteration – The right route to success

Quick Iteration, or in the terms of product development – Rapid Evolution. This is our strategy to succeed. All of our teams at RBS are encouraged to Fail. Not just to fail, but to

Fail Fast
Fail Often
Fail Forward


We believe this long route is actually the shortest route to success. Confusing as it may seem, evolution is rarely a revolution when it comes to product development. It is a requirement that our thinking has to often be revolutionary for innovation… but we also take the tried and tested evolutionary path to improving our products and services. Multiple versions, revisions, and amendments are common at RBS, in all our eleven teams. We have learned over the years that it is better to learn as a small team, document our learning, and grow gradually but with firm foundations. To learn by failing, in our understanding, is actually our best way to learn. This is what the great scientists and discoverers of all times have always realized.


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Location: 2/5673, Bharathi Nagar, Reserve line, Rengapa Shyam Nagar, Sivakasi, Tamil Nadu 626124, India

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