Bell Printers Designed Boxes with Higher Purpose
For decades, as a recipient, I looked forward to seeing what is inside a gift box. As a giver, sometimes for practical reasons, I would choose not to wrap my gift to some people. Then I married this guy who works at Bell Printers. For our wedding invitation, he commented, “oh they used embossed gold foil for the cover and this type of font with this certain color code ink for the body.” After finalizing the invitation, we dined at a restaurant and he commented again, “this mono carton box did not undergo a certain process for finishing and is not sturdy enough to stand the travel if we bring the food home.” In my head, I thought oh at least they used paper, not plastic. Now I am his wife for more than six months and got used to hearing both appreciation and criticisms of interesting packaging that comes our way. In fact, now I joined the fun of both literally and figuratively thinking outside the box.
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